Execus - It's time to evolve

Social Selling for Directors

Understand the opportunitites of Social and Digital Selling and the secrets of a successful Program! From Strategy, Organization and Systems to a successfull roll-out.

Social and Digital Sales are a popular trend amongst sales people that understand the benefits of applying Social to their day to day activities. At a croporate level, the benefits of Social Selling are also very relevant. In this course, Directors at organizations will understand the potential of the Social and Digital Transformation in Sales; how it affects the Strategy, Organization, Systems and people and How to implement a successful social selling program.

Modules and related segments in this Course:

• V.I Introduction
  • Welcome
  • Digital Transformation in Sales
  • Our learning journey
• V.II Social Selling Strategy
  • New models are here to stay
    
  • Marketing and Sales Alignment
    
  • Mapping the new sales Process
  • Realistic Objectives
• V.III Sales Organization
  • Traditional structure
  • Business Development and Key Accounts
    
  • Inside Sales - Field Sales
  • SDRs, Account Executives and Client Success
    
• V.IV Systems and KPIs
  • Measure, improve, repeat
  • Setting KPIs
  • Sales Technology Stack
    
  • Looking into the future
• V.V Change of Culture
  • Training, Adoption and Quick Wins
  • Sponsorship and Coaching
• V.VI Program Roll-out
  • Program Structure
  • Phases and Methodology
  • Resources
  • Setting expectations (SSI, length)
    
• V.VII Summary and Test
  • Recap: Social Selling for Directors

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